Scanner Dataset
Date Submitted: 09/09/2006 22:47:30
Category: / Business & Economy / Marketing and Advertising
Length: 27 pages (7322 words)
Category: / Business & Economy / Marketing and Advertising
Length: 27 pages (7322 words)
Table of Contents
Table of Contents<Tab/>1
Executive summary<Tab/>2
Purpose and scope of document<Tab/>2
Methods<Tab/>2
Results and Conclusions<Tab/>2
Recommendations<Tab/>3
Evaluate the design and data collection plan for the scanner study.<Tab/>4
Descriptive information of the sample population<Tab/>4
…
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…be based in a probability sampling in order to allow homogeneous data among the different types of consumers and to ease the comparisons
*<Tab/>It would be good to have a bigger sample, in order to achieve higher levels of accuracy when conducting the tests
Bibliography
*<Tab/>SPSS help command
*<Tab/>http://personal.ecu.edu/whiteheadj
*<Tab/>Recommended books
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