Sales Promotion and Media Advertising: comparative analysis of two mark concepts
Date Submitted: 05/08/2002 08:29:24
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5612 words)
Category: / Business & Economy / Marketing and Advertising
Length: 20 pages (5612 words)
Table of Contents
1.<Tab/>Introduction
2.<Tab/>Terms Defined: What is Sales Promotion
3.<Tab/>Evolution of Sales Promotion
4.<Tab/>Management of SP
3 - 1. SP in Strategy
<Tab/><Tab/>3 - 1 - 1. Achieving Customer Loyalty Through SP
<Tab/><Tab/>3 - 1 - 2. Achieving Competitive Advantage in SP
3 …
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…lt;Tab/>Introduction to Advertising and Promotion - by George E. Belch & Michael A. Belch p.580 - 590
-<Tab/>Marketing Communications / An Integrated Approach (Second Edition) - by P.R.Smith p.295 - 311
-<Tab/>Advertising Management - by Aaker Myers p.293, p.162-165, p.202 - 207
-<Tab/>Advertisement Communication And Promotion Management - by John Rossiter p.169 - 202
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