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The research was required to be done using References from the internet only without using books. Marketing, a Focus on the Customer What is marketing The Marketing Mix Type of organizations that use marketing Origine of Marketing Exchange and Utility four main types of Utility The Marketing Management Philosophies . The Production Concept The Selling Concept The Marketing Concept The Societal Marketing Concept The relationship marketing Importance of the marketing concept 1. What is marketing Marketing is …

…than short-term profitability. In other words, firms should recognize that some decisions may, in the short-term, lose money. The marketing concept is not a new philosophy for conducting business . It has been around for decades. As a matter of fact, some firms established well before the turn of the century have practiced the marketing concept -- and have been quite good at making it work! Three such firms: McCormick Industries (now McCormick-Deering), Xerox, and Kodak.