Relationship marketing
Date Submitted: 09/25/2003 02:28:06
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3820 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3820 words)
Table of contents
Abstract<Tab/>i
1. Introduction<Tab/>1
2. The Evolution of Relationship Marketing<Tab/>1
2.1 A paradigm shift<Tab/>1
2.2 Defining Relationship management<Tab/>2
3. Levels of the Relationship<Tab/>3
4. Prerequisites for the Relationship<Tab/>5
4.1 Commitment Trust Theory<Tab/>5
4.2 The value concept<Tab/&…
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…C 1994, Managing customer relationships for profit: The dynamics of, International Journal of Service Industry Management [online] Vol 5, Iss 5, pp.21-39, available: http://gateway.proquest.com/openrl?u
rl_ver=Z39.882004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000004719322&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=20906 [20 April, 2004].
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