Public Relations of The Body Shop.
Date Submitted: 08/06/2004 22:16:43
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (986 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (986 words)
Introduction
The Body Shop International PLC is a skin and hair care products manufacturer and retailer. Its now operating in 47 countries with over 1500 outlets spanning 24 languages. There is over 400 products and over 400 accessories sold in the stores.
The Body Shop was established by Ms. Anita Roddick in 1976. It started from a small shop in Brighton on the South Coast of England, with only around 25 hand-mixed products on sale. The Body Shop rapidly evolved from one …
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…to develop new market in Asia.
Threats
1.Increase in the costs for raw materials and travelling
2.Competition in cosmetic industry
3.Risks in material supply
Most of the ingredients in its products are plants. Plant supply strongly depends on weather, regional policies and politics. So, the material supply might be out-of control.
Key Publics of The Body Shop
Employees
UK and International Head Franchisees
Customers
Shareholders
Suppliers (including the Community Trade partners)
Local community / Campaigning Groups
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