Promotion and Price Analysis
Date Submitted: 09/09/2006 23:30:08
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1644 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1644 words)
For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's 'Joy of Pepsi,' as sung by Britney Spears, to yesterday's 'Nickel, Nickel' (1939), our ads are as memorable as the products we produce (http://www.pepsi.com)." Pepsi-Cola's ability to create such attractive ads gives the company a competitive marketing edge amongst its toughest competition in the market. Pepsi's ads attract the attention of each …
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…ways to let consumers know why Pepsi is the preferred choice. By overcoming adversity and adapting to historical changes, Pepsi has proven its dominance in the market.
References
Perreault, W. D., & McCarthy, J. E. (2002). Basic Marketing: A Global Managerial
Approach. New York: McGraw-Hill Companies
Pepsi World. Retrieved January 17, 2005 from Pepsi Web Site:
http://www.pepsi.com/ads_and_history/legacy/index.php
Smash. Retrieved January 17, 2005 from Smash Web Site: http://www.pepsismash.com/
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