ProductAnalysis. Kelloggs Cornflakes
Date Submitted: 09/09/2006 23:18:24
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1115 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1115 words)
Table of contents.
1. Introduction.<Tab/>1
2. Product analysis.<Tab/>1
2.1 Product life-cycle.<Tab/>1
2.2 Core product.<Tab/>1
2.3 Actual product.<Tab/>1
2.4 Augmented product.<Tab/>2
2.5 Competing products.<Tab/>2
3. Target marketing Strategy.<Tab/>2
3.1 Market segment.<Tab/>2
3.2 Market targeting.<Tab/>2
3.3 Positioning.&…
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…their products to create the ideal marketing mix.
List of references.
Kotler, P, Brown, L, Adam, S, & Armstrong, G. 2001, Marketing, 5th edn, Pearsons Education Australia, Frenchs Forest.
Raciti, M. 2003, Product / Packaging, BUS105 Marketing Theory and Practice, University of the Sunshine Coast.
Kellogg's (nd), viewed 18 Aug 2003< http://www.kelloggs.com.au
Re-branding a Corporate Image (nd), viewed 18 Aug 2003<http://www.thetimes100.co.uk/case_study.php?cID=6&csID=64
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