Product Mix
Date Submitted: 08/27/2004 12:46:01
Abstract
Imagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively depending on the current fad. Systematically means that it needs to be done within a process. The lifecycle of a product needs to be evaluated through a strategic plan that will measure the life expectancy of the product. Subjectively refers to the target market that you are focusing on, who?
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
com
3.<Tab/>www.walmart.com
4.<Tab/> Himmelfarbs, PH.D (2004) by Phillip Adams & Assoc. Retrieved January 10, 2004 from: http://www.bizbasics.com/html
5.<Tab/>Kotler & Armstrong, Marketing AN Introduction, Summary 4th Edition, 1997.
Prentice Hall: Upper Saddle River, New Jersey
<Tab/>
6.<Tab/>Juliussen, Worldwide Internet Users Will Reach 375M in 2000, 2000
ETForecasts: Buffalo Grove IL
Need a custom written paper? Let our professional writers save your time.