Product Innovation on Internet Time Swatch
Date Submitted: 09/09/2006 22:38:19
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1139 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1139 words)
SWATCH
Swatch as developed "Internet Time"minute 16.4 seconds. Internet time is displayed by @ and three digits, ranging from @000 to @999. .. It divided the virtual and real day into 1,000 "Beats". The internet day starts at midnight(winter time) in Biel, Switzerland, the home of swatch. No more time zones, no more borders, no geographical differences. One world-one timeOne swatch beat is equivalent of 1 minute 26.4 seconds. That means that noon in the old time system is the equivalent …
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…very high levels of compression". It is quite a paradox that this same digital media actually contributed to increasing the amount of imformation to a person. With the invention of the Internet an amazing amount of information could be gathered available to a person simply by clicking on the mouse. Yet the problem of the social divide will need to be addressed if the benefits of the internet are going to be available for all.
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