Pricline.com analysis
Date Submitted: 12/08/2004 13:35:37
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1469 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1469 words)
Priceline.com started out with many good ideas, but some of these good ideas went badly for the
company (e.g., WebHouse.com). The idea of name-your-own-price is a great pitch for a business model; however, it cannot be used on all consumable goods. That is where Jay Walker and Walker Digital went wrong. The concept of business success based on convenience and savings is a good one, but there are other factors that may …
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…study the market trends in online purchasing in these categories during the heavy shopping season.
Priceline.com has a bright future ahead. However, the company must be careful not to spread itself too thin, robbing its customers of superior service. The company must perfect its core business, allowing investors to retain their confidence in the firm. Lastly, their marketing approach must focus on providing high-quality service, combined with bargain prices, to maintain a competitive advantage.
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