Pricing Analysis.
Date Submitted: 09/26/2002 04:59:32
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (819 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (819 words)
Assignment:
Choose one of the following products/services: Books, computers, CDs, banking, investment services, or insurance. Research the pricing of your selected product/service at three different point-of-purchase locations (e.g., online, retail chain, single-line specialty store, or discount store). Assess the rationale for pricing at each point-of-purchase location.
Introduction
Price is the only one of the four Ps that produces the revenue. According to Kotler, "in setting a price a Company follows a six …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…features from sales person. Promotional offer at all the three different location is different.
Conclusion
Thus, price policy is a crucial positioning factor and it is decided in relation to the target market, it's product and service assortment, and its competition. Most retailers would like to charge high markups on lower volume and mass merchandisers with low markups and higher volume.
References
Kotler, Phillip. Marketing Management Millennium Edition (10th ed.). Boston, MA: Pearson Custom Publishing, 2000.
Need a custom written paper? Let our professional writers save your time.