PROPOSAL ON THE LAUNCH OF ST. MICHAELS CHILLED FOOD IN KINGS SUPERMARKT INC. USA
Date Submitted: 09/17/2001 11:22:40
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3951 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3951 words)
TITLE<Tab/><Tab/>: <Tab/>LAUNCH OF ST. MICHAELS CHILLED
FOOD IN KINGS SUPERMARKT INC. USA
PREPARED FOR<Tab/>:<Tab/>MARKS & SPENCER.
PREPARED BY<Tab/>:<Tab/>JOHN JONES, MARKETING CONSULTANT.
DATE<Tab/><Tab/>:<Tab/>6…
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8.0<Tab/><Tab/>CONCLUSION
There should be detail research on the market situation before any implementation of strategy. With the experience of Marks & Spencer in retail operation, and our record proven experiences in guiding companies to international markets, we believe that the launch of St. Michael into US market will be a successful and profitable endeavour.
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