Outline H&M's product strategy. Describe H&M's sourcing and inventory management strategies. What potential problems do you anticipate for their global plans?
Date Submitted: 04/12/2003 18:57:34
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (837 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (837 words)
Nobody immediately considers Sweden as a country well known for its fashion, but its Hennes & Mauritz retailer has profitably dominated the globe, with almost 1,000 stores in 20 countries. It is now Europe's foremost clothing merchant, and at present appears resistant from the anguish confronting other sellers. Even though Europe is the chain's domination, H&M is one of the few fashion retailers to have created a flourishing hold in the US market, …
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…spending practices may create the exact sort of client H&M aspires to allure; those looking to look as good as they looked in the boom years without the boom.
www.heraldonline.com "H&M Marketing Strategy."
"Best Managers"; Business Week; Stefan Persson, Hennes & Mauritz; New York; Jan. 13 2003, pg. 63
www.rachel.org Rachel's Environmental Health News. "Assessing Business Impacts." July 1994
www.hoover.com "Companies that couldn't make the voyage."
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