Online marketing.
Date Submitted: 03/19/2002 13:50:35
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3925 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3925 words)
1.Executive Summary
Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Marketers …
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…to waste on consumers who don't it.
REFERENCES
Philip Kotler (2000) 'Marketing Management', The Millennium Edition, Prentice Hall, pp 651 - 673
Jay Conrad Levinson & Charles Rubin (1995) 'Guerrilla Marketing Online', Hughton Mifflin Company, pp 33 - 53
Philip Kotler & Gary Armstrong (2001) 'Principles of Marketing', 9th Edition, Prentice Hall, pp 639 - 651
Jones, Susan K. (1998) 'Creative Strategy in Direct Marketing' NTC Contemporary
Toyota http://www.toyota.com/
FedEx http://www.fedex.com/
The Direct Marketing Association http://www.the-dma.org/
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