Nova Incorporated: Two sourcing opportunities
Date Submitted: 09/09/2006 23:26:09
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2327 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2327 words)
Introduction
<Tab/><Tab/>To situate the context, we are in June 2000, one week before NOVA meeting, and John Fisher (NOVA director) receives two important memos following two memos sent to foreigner NOVA's manager in order to communicate them it's necessary to reduce costs and improve RONA (return on net assets). The two memos he receives could be decisive for NOVA future. They are about two sourcing opportunities:
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…NOVA will see a globalization process of their manufacturing technology, and would be really closely linked with this local partner. Knowing that, we can wonder if NOVA wouldn't be too dependent on this partner.
<Tab/>To conclude, we'll say that before internationalizing or globalizing, NOVA has to considerate all the factors which could be beneficial or risked, but moreover they have to follow their corporate identity and competencies in other countries.
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