Nokia - This assingment called for a review and summary of Nokia's mission statement, along with research to answer some questons, (included in text), and a market product grid, (also included).
Date Submitted: 09/10/2006 02:17:34
Category: / Society & Culture / Education
Length: 5 pages (1314 words)
Category: / Society & Culture / Education
Length: 5 pages (1314 words)
Nokia.
The Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and media and imaging telephones. Recently Nokia reorganized its structure and now also includes four business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions.
At the core of Nokia's most recent successes is its mobile communications department that had 35% of the overall market share of mobile phone sales in 2001. Comparatively Motorola …
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…S = Secondary<Tab/><Tab/>New markets that could be added to this grid would include young children as more are carrying cell phones for emergencies; as the
article mentioned there is a new market to integrate hands free accessories in vehicles; the elderly can be another untapped resource, especially as current cell phone users get older. ***These are just a few of the possibilities for new markets
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