Essay Database

Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and media and imaging telephones. Recently Nokia reorganized its structure and now also includes four business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions. At the core of Nokia's most recent successes is its mobile communications department that had 35% of the overall market share of mobile phone sales in 2001. Comparatively Motorola and Sony …

…include, Basic, Expression, Classic, Fashion, Premium, and Communicator, and are further defined in the article and the fourth paragraph of this article. Other customer characteristics would still include income (you don't want to market a product where it can't be afforded), profession, culture/geographic location (different phones are available in different parts of the world - many more technological phones aren't available here because Americans have a reputation of being careless and breaking things), etc.