Net bank--------Nexity USA analysis
Date Submitted: 09/10/2006 05:06:55
Category: / Business & Economy / International
Length: 5 pages (1475 words)
Category: / Business & Economy / International
Length: 5 pages (1475 words)
SWOT analysis
Strengths
- Secure and convenient online banking for customers
- Quality product and friendly service
- Focused differentiation strategy
- Low cost structure due to no physical presence of branches
- Knowledgeable and friendly staff members
- Technology savvy and convenience minded customer target
- Serving customers efficiently, quickly and efficiently
- Partnership for brokerage accounts
- Web trust seal security
- High asset growth
- High deposit growth
- All product focused …
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…account, senior citizen account.
- Segment market according to different income age group people and charge them different account keeping fees rather than just keeping only one single fee.
Technology
- Using the latest technology develop website which can be more user friendly and quicker and safe for better customer service.
Finance
- As company has less return on asset and return on equity ratio, try to utilize the assets by employing assets most effectively
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