Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?
Date Submitted: 03/19/2003 21:49:51
Category: / Business & Economy / Management
Length: 5 pages (1440 words)
Category: / Business & Economy / Management
Length: 5 pages (1440 words)
Negative Consumer Behavior
To fully understand what negative consumer behavior is and what makes a bad customer, we first have to understand what "consumer behavior" is. In their book, "Consumer Behavior: Concepts and Strategies," Berkman and Gilson (1981) say that the American Cultural System, which is made of values and artifacts, strongly influences consumer activity in the United States. "In the twentieth century, American Culture reflected a distinct consumption ethic based upon affluence and gratification of …
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