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Introduction The Napster case study differs greatly from the Ryanair case study in many aspects. During the time of this case study Napster was a free to use file sharing program. Because of its controversial nature and the fact that it was free to use we must focus on areas such as the products lifecycle and objectives of Napster as well as its effects on the music industry. What is Napster? Napster is a program …

…along with Apple. I believe Napster has very few barriers to entry at start-up and could have capitalised further by good strategic planning and coordination of the macroenvironment. As Shawn Fanning was an accidental entrepreneur and could not have foreseen his brainstorms popularity and controversy I believe it was a successful company. Now Shawn it a multi millionaire and whilst the company could have been improved or managed better I feel it made few mistakes.