NTT DoCoMo: Marketing i-mode
Date Submitted: 09/10/2006 01:17:02
Category: / Society & Culture / Education
Length: 4 pages (970 words)
Category: / Society & Culture / Education
Length: 4 pages (970 words)
Business Information Systems II
NTT DoCoMo: Marketing i-mode
Marc Hesse, Jan Upmeier, Philip Ebeling, Robert Vennemann
Q1. Japan's technological infrastructure: With its low internet penetration and already high mobile network coverage, Japan was an ideal place to implement a mobile internet service.
NTT DoCoMo's market position: Due to the former governmental telecom monopoly NTT its subsidiary DoCoMo has a 60% share of Japan's mobile internet market. This allows the market leader to dictate strict specifications to …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…April 2004 they had 45.9 million customers, which account for 56.3% of the total Japanese mobile phoning market. By 2005 47.4 million customers are forecasted. With the launch of the 3G-network a special flat rate is offered which decreases the turnover by 2.5% on the one hand and on the other results in an increase in net profit of 15.5% by 2004.
Appendix:
Exhibit 1
http://www.nttdocomo.com/corebiz/imode/why/strategy.html
www.nttdocomo.com
http://www.ub.uni-duisburg.de/japan/177.pdf
Need a custom written paper? Let our professional writers save your time.