Mo'men International Marketing Research Plan
Date Submitted: 12/29/2002 04:47:36
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (919 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (919 words)
A.Situation analysis: Definition of company & product.
Mo'men is an Egyptian fast food chain, with branches all over Cairo, Alexandria and El Mansoura. The restaurant's menu offers a selection of sandwiches, featuring mainly beef, chicken and seafood, in addition to an assortment of finger foods and side orders.
B.Problem formulation.
Mo'men is thinking of expanding internationally and is considering London, UK, for its new branch. The management needs to make a decision about …
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