Microsoft Asia
Date Submitted: 09/10/2006 00:21:51
Category: / Business & Economy / Companies
Length: 9 pages (2610 words)
Category: / Business & Economy / Companies
Length: 9 pages (2610 words)
CASE ANALYSIS
Introduction
Microsoft's vice president of the Far East had recently announced that China was a strategic market for Microsoft. The objective of the recently appointed director of the End User Customer Unit for China and
Hong Kong was to establish Chinese Windows 95, slated for release in March 1996, as the new standard for operating systems in China. With the launch date only four months away, she realized that she needed to initiate a sales …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…Tab/>Contingency Plan
The most likely change in the marketing plan will be the number of units sold due to the creation of awareness among the population.
As of this writing, it is expected that the company will not likely face a tough competition against the free source softwares such as Linux. If competition is faced from the rival, the company shall rely heavily on reliability and security issues to gain the ground.
Need a custom written paper? Let our professional writers save your time.