Metso paper - marketing plan
Date Submitted: 09/10/2006 05:12:33
Category: / Law & Government / Military
Length: 30 pages (8140 words)
Category: / Law & Government / Military
Length: 30 pages (8140 words)
Contents
List of abbreviations III
Executive Summary IV
1. Introduction..................................................................................... p.1
1.1 Company profile........................................................................................ p.1
1.2 Company history in brief........................................................................... p.2
1.3 Metso Paper structure................................................................................ p.2
1.3.1 Paper Business Line................................................................................ p.3
1.3.2 Board Business Line............................................................................... p.3
1.3.3 Tissue Business Line.............................................................................. p.4
1.3.4 Fibre Business Line................................................................................ p.4
2. Situational analysis.............................................................................. p.5
2.1 Paper machines - Market summary........................................................... p.5
2.1.1 Market Needs................................................................................... p.6
2.1.2 Market Trends.................................................................................. p.6
2.1.3 Market Growth.............................................................................p.7
2.2 Porters Five Forces.................................................................. p.8
2.3 SWOT analysis ............................................................................. p.9
2.3.1 Strengths................................................................................................. p.9
2.3.2 Weakness................................................................................................ p.9
2.3.3 Opportunities.......................................................................................... p.9
2.3.4 Threats.....................................................................................................p.10
2.4 Competition ........................ ............................................... p.11
2.4.1 Saimatec................................................................................................. p.11
2.4.2 …
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…amp;agrave; potential lack
of demand
* Potential unnoticed malfunctions
* Competition following with the
similar product
Figure 7 - Metso's overall process
Source: www.metso.com
Figure 8 - 4th step: Adapt the Machine and make any suitable changes.
Source: www.metso.com
Figure 9 - Production Line of Paper Machine
Source: www.metso.com
Figure 10
Source: www.metso.com (Annual Report 2004)
Figure 11 - Location of Metso in the world
Source: www.metso.com
Figure 12
Source: www.metso.com
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