Mercedes Benz : Competitive forces
Date Submitted: 03/08/2004 12:47:38
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (830 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (830 words)
Mercedez Benz
Ayodele Samaiye
Hawaii Pacific University
Abstract
The intensity of competition in an industry is neither a matter of coincidence nor bad luck. Rather, competition in an industry is ill rooted in its underlying economic structure and goes well beyond the behavior of current competitors. The state of competition in an industry depends on five basic competitive forces i.e. entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry …
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…a household name.
Reference:
Edmondson, G.(2003). Stockholders, Automobile industry and trade, Consolidation and Merger of Corporations, Mergers, Automobile industry executives. Motor Vehicle Manufacturing, Issue 3851, p54, 3p, 3 graphs, 3c.
Taylor, A.(2003). Mercedes hits a pothole owner complaints are up. Resale values are down. And competitors are gaining ground. Is Mercedes-Benz losing its shine? Automobiles, luxury cars, revenues and earnings, Pg 140, Vol.148.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York:
Free Press.
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