Media Comparison - ESPN
Date Submitted: 04/13/2004 19:40:25
Category: / Social Sciences / Communication Studies
Length: 3 pages (698 words)
Category: / Social Sciences / Communication Studies
Length: 3 pages (698 words)
INTRODUCTION
<Tab/>What was it that caught your eye? Was it the swimsuit issue? Was it the great analysis and live updates on the NFL draft? Was it that you too, could be sitting next to Dan Patrick or Stuart Scott hosting Sports Center after winning the "Dream Job" contest? Are you a fantasy "nut" that can't get enough information that might just win you that coveted title of "Champion" in …
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…any age, color and race that will cater to the individual needs and media preferences.
CONCLUSION
In conclusion, I have compared and contrasted the online and print media marketing efforts of ESPN.
Prefer the Internet? No problem. Prefer watching T.V.? You got it. Rather sit down and read the magazine cover-to-cover? We can do that too? I challenge you to find a company that markets online and in print media more effectively than ESPN.
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