Matra Automobile
Date Submitted: 09/10/2006 03:47:36
Category: / Recreation & Sports / Tourism
Length: 6 pages (1531 words)
Category: / Recreation & Sports / Tourism
Length: 6 pages (1531 words)
Why was the espace such a success in the 90s?
Commercial success. Espace was a milestone vehicle. Not only it created a new segment, but a new cathegory: the MPVs as we know it today. It pioneered the multipurpose vehicle segment.
Espace is a revolution in the car industry by its design and practical using and it was able to satisfied the demand for modular, comfortable, compact enough cars. It breaks away from the image …
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…new "cash-cow" product. A new agreement can also be negotiate with Renault (or another large car firm, even if the previous association of Renault and Matra has been successful) for example, another car concept can be developed with Renault keeping Matra's process of production and Renault knowledge in cars selling.
Eventually the specialized knowledge acquired in using the SMC technology could be use to produce products to sell to automotive competitors or to different industry.
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