Marketing strategy of Samsung mobile phone.
Date Submitted: 09/10/2006 02:17:42
Category: / Literature / European Literature
Length: 36 pages (9919 words)
Category: / Literature / European Literature
Length: 36 pages (9919 words)
The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point …
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…Cultural Paradoxes, Sage Publications: Thousand Oaks, CA.
 Ansoff (1995), Advertising Management (5th ed.), Prentice Hall, NJ: Upper Saddle River.
 David Jober (2000), "The Globalization of Markets," Harvard Business Reivew (61), May/June, pp. 92-102
http://www.AsiaPacificRearchGroup/Vietnam_Mobile_Wireless_ Telecommunications_Research_Market_Korea.htm
 http://www.brandchannel.com/Can Nokia be beat.htm
 http://www.interbrand.com
 http://www.businessweek.com
 http://www.Mobile-review.com
 http://www.samsunggroup.com
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