Marketing segmentation of Gordon Highlanders Museum
Date Submitted: 04/10/2003 15:49:16
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2210 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2210 words)
Executive summary:
Gordon Highlanders Museum (GHM) which is a tourist attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning 200 years of regiment's history. A market evaluation of GHM illustrates that the performance of this museum is affected by various internal and external factors. Implementation of a good accounting system, analysing the trends of the competitors and research on the client base would be important as part of the …
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…the right audience to visit the museum.
6.0 References:
*Gordon Highlanders Museum(2003) "Corporate and Social Events" [WWW] http://www.gordonhighlanders.com/home.cfm?p=corporate
*Information Britain "Aberdeen Art Gallery"
[WWW] http://www.information-britain.co.uk/showPlace.cfm?Place_ID=1899
*Keynote(2003) 1st ed. "Local government Services" edited by Lynsey Barker
*P. Kotler(1991) 7th ed. " Marketing management" , Prentice-Hall International editions
*The Economics of health care "The aging UK population"
[WWW] http://www.oheschools.org/ohech6pg3.html
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