Marketing report for Gillette Singapore
Date Submitted: 09/09/2006 23:58:58
Category: / Business & Economy / Marketing and Advertising
Length: 28 pages (7571 words)
Category: / Business & Economy / Marketing and Advertising
Length: 28 pages (7571 words)
Executive Summary
This report sets out by analyzing one of Gillette(S)'s successful launched product series, the non-disposable shaver - Mach3 series. For convenience, word "Mach3" is used, in this report, to represent the Mach3 series.
Mach3's competitive positioning in the local male shaving market is analyzed. Throughout the report, opinions - such as comments and recommendations, were made based on analysis performed.
Detailed analysis on Gillette's current marketing situation was done through …
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…www.Schick.com
http://www.fairprice.com.sg
http://www.iras.gov.sg/ESVPortal/ct/pfv_ct_b.2.2_what+are+the+tax+rates.asp
Gillette Investor Fact Sheet
The Gillette Company, Annual Report 2000, Part 1 p.2.
Information sheet from Gillette, Gillette Singapore 2004
Cutting Edge: Gillette's Journey to Global Leadership by Gordon McKibben
Market Planning - Principles into practice, by Marian Burk Wood
Market-Led Strategic Change, by Nigel F.Piecy
Marketing Management and Strategy, by Peter Doyle
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