Marketing proposal for a new product.
Date Submitted: 02/23/2004 23:28:02
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (794 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (794 words)
Situation Summary
Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today's life style.
Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be …
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