Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys
Date Submitted: 07/08/2003 04:31:51
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (966 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (966 words)
For this task I have chosen to write about Ben and Jerrys and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. I decided to write about ice cream because it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies.
I chose to write about Haagen-Dazs, as it is the best known ice cream. It is the …
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…and the Ben and Jerry Foundation and this is used to gain customers.
Both Ben and Jerrys and Haagen-Dazs have an upmarket image and at the moment they are the only two ice-cream brands to have this image. People would rather buy the more expensive brand and get the image that goes with it than buy a cheaper ice-cream which tastes just as good because they don't get the image that is associated with it.
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