Marketing plan for malaysian airlines
Date Submitted: 02/02/2004 13:05:59
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3092 words)
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3092 words)
HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATION
MARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHAD
Prepared For : Datuk Mohamed Nor Yusof
Prepared By : Amit Sharma and Prashant Thukur
Report Date : 15th Dec 2003
CONTENTS
1.Executive Summary
2.Introduction
3.Situational analysis
4.Objective
*Short Term ( 1 year)
*Long Term ( 3 year)
5.Strategy
6.Tactics
7.Action Plan
8.Controls
9.Contribution of eMarketing
1.0 Executive summary
In Malaysian airlines marketing plan, we have highlighted its key areas by examining its strength and weaknesses. According to Mr. …
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…the internet has become one of the most powerful marketing tool available for business of all sizes. As in the case of MAS ,it 85% of business comes from travel agent,50% comes though the CRSs therefore it incurs an average cost of US$ 3.80 and rest comes through MAS's own network(KOMMAS).
With e-marketing MASs can provide airline tickects through credit card over the internet and the customer will be offered insurance through dedicated independent Financial advisors.
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