Marketing plan - RTD cocktail in a bottle (no financials or break even)
Date Submitted: 11/09/2000 01:05:38
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4551 words)
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4551 words)
Situational analysis Company Profile Fosters Group Limited (Group), a global brewing company which supplies premium branded beer, wine, spirits and hospitality products across 150 countries, is an Australian public company run by a Board of six Directors on behalf of shareholders. It employs more than 14,000 people and generates around $5 billion in total annual sales. The Group emphasises excellence in manufacturing, technological innovation, and development of superior brands and its products include: Foster's Larger, Victoria Bitter, Crown …
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…d also to use the models as salesforce.
For the sponsoring of race days, marquees painted in the colours of Capri will be set near the stands where people will be to buy Capri cocktails. We will hire professional bar tenders to serve Capri cocktails in decorated cocktail glasses. Through this activity, capri will be linked to the sport of Kings and the image of Capri will be raised one step over the other rtd's.)
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