Marketing of Changhong in China
Date Submitted: 09/09/2006 22:34:44
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1816 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1816 words)
Marketing of Changhong in China
Section 1. Customer Analysis
A. Segments
1. Color TV
Pure flat serial
Super flat serial
Flat square serial
Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth
2. Projection TV
Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas.
3. LCDS & PDP TV
Comments: Potential, high technical supports and luxury appliance, growing dramatically.
B. Customer Motivations
Segment Motivations
1. Color TV Basic appliance …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…TV sales rank the second in the globe. Chang Hong Ltd. Retrieved 26 August, 2004. From
http:// en.changhong.com/product/20030106/
http://en.ce.cn/Industries/Consumen-Industries/200407/13/t20040713_1215204.shtml
http://www.acmr.com.cn/
About the size of TV industry in China
http://www.tcl.com/china/index.jsp
The analysis of TV sets sale in 2003. Huichong home appliance survey.
Retrieved 27 August, 2004. From
http://info.home-a.hc360.com/Html/001/009/002/138530.htm
http://141.211.136.211/eng/industry/hysc/page2.asp?t1=20020801
Need a custom written paper? Let our professional writers save your time.