Marketing mix of a beer company
Date Submitted: 09/09/2006 23:41:15
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3715 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3715 words)
Content Page
Introduction <Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>2<Tab/><Tab/>
Task1
1.0 The marketing mix on the Black Sheep Brewery <Tab/><Tab/>2
1.1 Product <…
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…SWOT analysis suggests that companies should minimise their weaknesses/ threats, and turn them into companies' strengths/ opportunities. When entering new country markets, there are weaknesses/ threats exist within and outside the company. These are the lacking of time, lacking of internal/ external knowledge and risks of competitors. By using methods of entry such as acquisition or merger can often minimise the weaknesses/ threats and turn them into possible strengths/ opportunities within and outside the company.
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