Marketing and history of the new Air Jordans
Date Submitted: 12/17/2004 21:05:39
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2583 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2583 words)
Air Jordan I-XVII
The Air Jordan XVII breaks new ground, not in the area of technology, but in the area of price. Can any shoe be worth $200?
A Brief History of Nike
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would …
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…these sneakers, because in this age of collecting, these may be the prime-collecting sneaker. So far, the sales of these sneakers are doing better then marketers first expected, and although not everyone can afford these sneakers almost everyone wants them.
Bibliography
Nike Consumer Affairs packet, 1996
Http://www.Nike.com
Http://www.Jumpman23.com
Http://www.Air-Jordan.com
Http://www.Reebok.com
Http://www.Niketown.com
Http://www.USA Today -2/1/02
Http://www.USA Today -1/24/02
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