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Marketing Systems and Structures.

Date Submitted: 04/13/2004 13:16:46
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3017 words)
Introduction The question that will be focused on in this paper is whether the main functions of the University involve the full implementation of the marketing concept and by definition focus on consumer satisfaction as the overriding goal. This is reflected in the marketing mix of product, price, place, promotion, people, process and physical evidence. (Booms & Bitner, 1981). This paper will endeavour to asses the current level of customer focus and the implications of those …
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…T. (1960) Marketing Myopia, Harvard Business Review, July-August, pp.45-56 Piercy, N F (1995) What do you do to get customer focus in an organization?, Marketing Intelligence & Planning, Vol 13 (No 6) pp. 4-11 Sargeant, A. (1999) Marketing Management for Non-profit Organizations, Oxford University Press Svensson G (2001) Re-evaluating the marketing concept, European Business review, Vol 13 (No 2) pp.95-100 Zeithaml, V.A., A. Parasuraman and L.L. Berry (1985) Problems and Strategies in Services Marketing, Journal of Marketing, 49(Spring) pp.33-46
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