Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.
Date Submitted: 06/22/2004 23:23:54
Category: / Business & Economy / Marketing and Advertising
Length: 32 pages (8666 words)
Category: / Business & Economy / Marketing and Advertising
Length: 32 pages (8666 words)
EXECUTIVE SUMMARY
Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become …
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…sta Coffee brand, Hemscott Group Ltd, 8th of January 2002, http://businessplus.hemscott.net/hstoday
History of Whitbread, 28th of April 2002, Whitbread's Official website, www.whitbread.co.uk/students/index jsp
Internal source: The Roastery 30-34 Old Paradise Street
London SE11 6AX
Internal source: Mark Zunino -Costa main offices
07769 936 944
Internal Source: The Manager Costa Coffee
Brent Cross Shopping Centre
Prince Charles Drive
London NW4 3FB
Internal Source: Personal development programme
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