Marketing Plan for development of Multi-Cultural Calendar.
Date Submitted: 07/20/2002 14:18:46
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4104 words)
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4104 words)
TABLE OF CONTENTS
1.0 Executive Summary
2.0 Situational Analysis (from industry perspective)
2.1 Costs
2.2 Profits
2.3 Competitors
2.4 Macro environment market summary
2.5 Market demographics
2.6 Market needs
2.7 Market trends
2.8 Market growth
2.9 SWOTT analysis
2.9.1 Strengths
2.9.2 Weaknesses
2.9.3 Opportunities
2.9.4 Threats
2.9.5 Trends
3.0 Marketing Strategy
3.1 Financial plan
3.2 Market objective
3.3 Target market
3.4 Segmentation
3.5 Differentiation
3.6 Positioning
3.7 Market research
4.0 Product life cycle
5.0 Distribution
5.1 Product features/specifications
5.1.1Specification
5.1.2 Packaging
5.1.3 Branding
5.1.4 Attributes
5.1.5 Benefits
6.0 Pricing Strategy
6.1 Market strategy for distribution and promotion
6.1.1 initial pricing strategy
6.1.2 After January 03 pricing strategies
6.2 Projected profit and …
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…last calendar?
Book Store6464.0%
Calendar Store55.0%
Department Store77.0%
Drug Store1212.0%
Grocery Store99.0%
Other33.0%
Total:100100.0%
7. What price range was the last calendar you purchased?
Under $588.0%
$5 - $9.995555.0%
$10 - $14.993737.0%
Over $1500.0%
Total:100100.0%
8. Would you purchase a calendar if it were priced $14.95 plus tax?
Yes8181.0%
No1919.0%
Total:100100.0%
9. What was the theme of your last calendar?
Franklin/DayRunner1616.0%
Sports1414.0%
Animals2929.0%
Comic77.0%
Swim Suit1414.0%
Other2020.0%
Total:100100.0%
10. Would you ever consider purchasing a calendar that had women modeling swim suits?
Yes4848.0%
No5252.0%
Total:100100.0%
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