Marketing Plan for a system management consulting firm.
Date Submitted: 10/11/2001 19:43:15
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1317 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1317 words)
Exact Solutions 1111 Corporate Way Any Town, NY 22222 (800) 111-2222 Executive Summary Exact Solutions is a privately owned technical consulting company. The company was founded in 1999 by four IT professionals. The firm has grown steadily since its inception and has a good reputation within the metropolitan area where the company is located. The company is recognized as a market leader in Systems Management for IT departments of Fortune 500 companies. Exact Solutions has two primary business lines: custom …
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…Also, having the appropriate marketing power will help us achieve 30% of the market share as measured by PC data.
2. Product Quality and customer satisfaction. Everything that Exact Solutions sells is guaranteed, so the product has to do what is promised and do it well.
3. Long-term customer satisfaction is critical to survival.
4. The right management team, with strong foundations in marketing, management, finance, and product development. Enough working capital to survive in the working-capital-intensive retail channel.
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