Marketing Plan for a Herbal Company - Himalaya Herbals.
Date Submitted: 11/04/2003 21:06:03
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3252 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3252 words)
Executive Summary
The purpose of this document is to analyse the situation of Himalaya Herbals of Oregon and provide forecasts for future market and product innovations. We have developed organisational goals and objectives which stem from their "back to basics" philosophies'. After evaluating the strengths, weaknesses, opportunities and threats, we found that competition was the single biggest threat to Himalaya Herbals's success both nationally and internationally. We concluded that Himalaya Herbals must undertake an intensive …
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…Weekly, May 17, pp. 12.
Barret, P. & Lee, J. (1996) Body in need of reshaping, Marketing Weekly, April 4, pp. 10.
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Working Woman, April, pp. 11-12.
Red Earth Information Kit (1995)
Text
McCarthy, E. Jerome, Perreault, William D., Quester, Pascal G. (1997) Basic Marketing A Managerial Approach, McGraw-Hill Book Company Australia Pry Ltd.
Web sites
http://www.redearth.com/
http://www.bodyshop.com/
http://www.revlon.com/
http://www.naturesway.com/
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