Marketing Plan for Online Company
Date Submitted: 12/28/2004 15:56:32
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3704 words)
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3704 words)
Table of Contents Table of Contents<Tab/>2 Executive Summary<Tab/>3 Current Marketing Situation<Tab/>5 The Market Situation<Tab/>5 The Product Situation<Tab/>6 The Competitive Situation<Tab/>7 Summary<Tab/>8 SWOT Analysis<Tab/>10 Strengths<Tab/>10 Weaknesses<Tab/>10 …
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…Research, 8th Edition, Wiley Text Books.
Blackwell, R. D, Miniard, P. W. & Engel, J, F. 2000, Consumer Behavior, 9th Edition, South-Western College Publications.
Howarth, B. 2003, 'Open the Wallets', Business Review Weekly, November 2003, pp. 3.
Mintzberg, H. 1994, The Rise and Fall of Strategic Planning, 9th Edition, South-Western College Publications.
Porter, M. 1998, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press.
Rao, V. R. & Steckel, J. H. 1995, The New Science of Marketing, McGraw-Hill Trade.
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