Marketing Plan for Insurance Company
Date Submitted: 09/09/2006 23:27:14
Category: / Business & Economy / Marketing and Advertising
Length: 19 pages (5291 words)
Category: / Business & Economy / Marketing and Advertising
Length: 19 pages (5291 words)
1.0 EXECUTIVE SUMMARY<Tab/>2
2.0 SITUATION ANALYSIS<Tab/>2
2.1 MARKET DEMOGRAPHICS<Tab/>5
2.1.1 MARKET TRENDS<Tab/>6
2.1.2 MARKET GROWTH<Tab/>6
2.2 SWOT ANALYSIS<Tab/>6
2.2.1 STRENGTHS<Tab/>6
2.2.2 WEAKNESSES<Tab/>6
2.2.3 OPPORTUNITIES<Tab/>6
2.2.4 THREATS<Tab/>7
2.3 COMPETITION<Tab/>7
2.4 SERVICES<…
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…Edition. McGraw Hill
Smith, PR with Taylor, J. (2002), Marketing Communications. 2nd Edition. Kogan Page.
Solomon M., Bamossy G., Askegaard S., (2002) Consumer Behaviour - A European Perspective. 3rd Edition. Prentice Hall.
6.2 References
Mintel reports for Travel Insurance, Gap Year Students
6.3 Websites
www.mintel.co.uk
www.emerald.com
www.guardian.co.uk
www.keytone.com.uk
www.media.guardian.co.uk
www.metro.co.uk
www.reuters.com
www.statistics.gov.uk
www.thetimes.co.uk
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