Marketing Plan for Gelato
Date Submitted: 09/10/2006 00:20:59
Category: / Business & Economy / Marketing and Advertising
Length: 35 pages (9717 words)
Category: / Business & Economy / Marketing and Advertising
Length: 35 pages (9717 words)
Executive Summary
As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO.
GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, …
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…amp;lt;Tab/>486,268
Plant & equipment<Tab/>9,400,000
Total assets<Tab/>26,471,371
<Tab/>
Liabilities<Tab/>
Income tax payable (due quarterly)<Tab/>3,829,203
Bank loan<Tab/>0
Capital Stock<Tab/>10,000,000
Retained Earnings<Tab/>12,642,168
Total Equities<Tab/>26,471,371
END OF THE MARKETING PLAN
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