Marketing Plan: Phase II Paper
Date Submitted: 09/10/2006 05:58:35
Category: / Business & Economy / Companies
Length: 4 pages (971 words)
Category: / Business & Economy / Companies
Length: 4 pages (971 words)
No longer will the words "Honey, I think I left the stove on", be uttered.
Abstract
As the firm continues its introduction of the latest innovation in cooking products development - the GE Range Safety Sensor - General Electric (GE) must determine the viability of the product in the existing household appliance market. To accomplish this, GE will conduct various forms of marketing research. Marketing research is "the process of defining a marketing problem and …
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