Marketing Packaging.
Date Submitted: 12/12/2001 21:43:26
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (683 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (683 words)
Journal 02: "Symbols of Packaging"
What is in a package? According to Thomas Hine, the consumer is getting more than what is actually inside the package. From the cereal boxes found in the local supermarket, to the perfume bottles sold by Chanel, the shape and design of the packages are carefully calculated to promote consumption. "Packages serve as symbols both of their contents and a way of life."(Hine 73)
Once a person begins pushing that shopping …
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…offers, packages are equally potent symbols of what people really want. "They acquire not simple commodities but a well-developed sense of the significance of those commodities."(Norton 63)
Works Cited
Hine, Thomas. "What's in a Package". Signs of Life in the USA. 3rd ed. Eds. Sonia Maasik and Jack Solomon. Boston: Bedford, 2000. 69-79.
Norton, Anne. "The Signs of Shopping". Signs of Life in the USA. 3rd ed. Eds. Sonia Maasik and Jack Solomon. Boston: Bedford, 2000. 62-69.
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