Marketing Opportunities Analysis, Coca Cola India
Date Submitted: 08/11/2004 21:26:38
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3563 words)
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3563 words)
Table Of Contents
Introduction................................................................................. 2
1. Company overview ........................................................................ 2
1.1. Situation Analysis........................................................................ 4
1.2. Competitive Analysis.................................................................... 6
1.3. Customer Analysis.........................................................................8
2. Marketing Mix...............................................................................10
2.1. Product.................................................................................... 10
2.2. Price....................................................................................... 11
2.3. Place....................................................................................... 12
2.4. Promotion................................................................................. 13
3. SWOT Analysis........................................................................... 15
3.1. Strengths................................................................................. 15
3.2. Weaknesses.............................................................................. 16
3.3. Threats.................................................................................... 16
3.4. Opportunities..............................................................................16
Conclusion.................................................................................... 16
References.......................................................................................17
Introduction :
Our aim in this marketing plan is to make an environmental and marketing analysis to evaluate the position of Coca-Cola India Company; report our findings and give suggestions to improve the current situation .
1. Company overview:
Coke (founded in 1886) was the world's leading manufacturer, marketer, and distributor of non-alcoholic …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…The CEO as Cola-borator," Business Today, November 7, 1999.
3. Dwijottam Bhattacharjee; Sandeep Joseph, "Saving Coke," Businessworld, March 6, 2000.
4. "The Coca-Cola Company updates on business strategies and confirms long-term volume and
EPS growth objectives," Coca-Cola Press release, April 11, 2000.
5. Coca-Cola Annual Reports, 2002, 2001.
6. www.coke.com
7. www.indiainfoline.com
8. www.agencyfaqs.com
9. "Coca-Cola India reports 34 pc growth in Q1," Business Line, April 17, 2002
10. Manjeet Kripalani and Mark L. Clifford, "Finally, Coke Gets it Right in India,"
Business Week, February 10, 2003.
11. www.coca-colaindia.com
Need a custom written paper? Let our professional writers save your time.