Marketing Mix: Product
Date Submitted: 07/26/2003 22:37:35
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1108 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1108 words)
Companies utilize various market research techniques to identify marketing opportunities. I personally have been involved in qualitative and quantitative questionnaires, and I know a bit about observational market research techniques such as Nielsen Media Research. For the purpose of this assignment I will discuss each of these in more detail as well as my insights to observational research for new products and the drawbacks to such research. I will begin with discussing qualitative questionnaires.
Qualitative …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…Primary Market Research Techniques. Retrieved from the World Wide Web On 16 April 2004: http://www.cbsc.org/alberta/tbl.cfm?fn=marketresearch
Turning Marketing into Action. Marketing 370: Marketing Principles. Department of Marketing. College of Business Administration. San Diego State University. Retrieved from the World Wide Web On 16 April 2004: http://www-rohan.sdsu.edu/~renglish/370/notes/chapt08/
What TV Ratings Really Mean (And Other Frequently-Asked Questions) Retrieved from the World Wide Web on 16 April 2004: http://www.nielsenmedia.com/
Need a custom written paper? Let our professional writers save your time.