Marketing Ethics
Date Submitted: 09/09/2006 23:39:55
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (840 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (840 words)
Marketing Ethics
Marketing ethics introduction
What is/nature of ethics?
Where does ethics stand on an organization responsibilities? Pg 86
What is marketing ethics?
Body
Marketing ethics issue?
Typical ethical issue in marketing mix? P 95
The ethical decision making?
* Individual factors.
* Organizational factors.
* Opportunity.
Improving ethical conduct in marketing
* Code of conduct/code of ethic
* Ethic officers
* Implementing ethics and legal compliance program.
* Code of ethic of the AMA (American Marketing Association)
Conclusion
Being ethical is …
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…that may shape ethical decisions in marketing is opportunity that is conditions that limit barriers or provide rewards
Marketers who takes advantage of an opportunity to act unethically and is rewarded or suffers no penalty may repeat such acts as other opportunity arise.
For example a sale person who receive raise after using a deceptive sales presentation to increase sales is rewarded, it is very possible for the sales person to repeat the unethical behaviour
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